Case Study: Regulated health and wellness company doubled SEO traffic from 2022 to 2023

This is one of our favorite clients. Not because they have a legal and compliance team that loves to scrutinize every word on every page, but because their marketing team is laser-focused on customer experience. They are on a mission to write industry-leading, educational, slightly humorous (but not too much) Wikipedia in their vertical.

They were looking for a content strategy and development company with deep SEO experience to help them get to the next level. One of our most seasoned writers had first-hand personal experience on the topic, so we were able to bring a lot of personal tone and voice to the content. The fact that our writers have minimum of 12 years of experience always makes our quality one notch above the rest.

We are writing 10-15 monthly blogs, and the content ideas come from their marketing, which then get vetted by their SEO team. (Yes, we are OK when our clients want to split technical SEO from content production.) We write the content, which can go through 1-2 revisions until it gets to a place where our client is happy with it. Six months after each post, we go back, and we add to the existing articles to make them deeper.

We also help our client write web content for their pages, local store pages, and help them with other topics as needed.

The result is simple: this client increased their organic traffic from 170,000 visitors a month to 300,000 visitors a month in 12 months.