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CASE STUDIES
Case Study: B2B PPC from “not working” to “steady flow of leads” in 3 months
We started working with a brand that provides software for ecom sites. They launched a PPC program internally in October 2021. They optimized the keywords and ad copy, but no matter what, they simply could not generate leads. The marketing director was frustrated and...
Case Study: Regulated health and wellness company doubled SEO traffic from 2022 to 2023
This is one of our favorite clients. Not because they have a legal and compliance team that loves to scrutinize every word on every page, but because their marketing team is laser-focused on customer experience. They are on a mission to write industry-leading,...
Case Study: How do you double Google PPC traffic YoY without increasing your 2023 budget?
While it may seem like a puzzle, and in fact it is sort of a puzzle, it's actually not that hard to do. See, there are a few possible ways to reduce PPC cost: you can improve your quality score (takes a long time, but you never will know if you are heading in the...